Contextual intelligence for video, on every screen.
Silverpush understands the content people are watching and the moments inside it, so your brand appears in the right context across YouTube, CTV, Social and the open web.
No cookies. No user-level targeting. No guesswork.
1M+ videos processed daily · 60+ languages · 35+ countries · 50+ industry awards
Context is not a safety setting. It is your strongest signal.
Identity signals are disappearing. Video is more crowded than it has ever been. And most campaigns still decide where to appear using assumptions about people rather than knowledge of the content.
In a privacy-first world, the content environment is the most reliable signal left. It does more than keep a brand out of trouble. The right moment, beside the right content, is where attention turns into outcomes.
Context isn’t a targeting layer. It’s the entire strategy.
That is the category Silverpush helped define, and the one it sets out to lead: turning what people are watching into where brands should be.
Not who is watching. What they are watching.
The category gets confused with two things it is not. Both confusions cost brands money.
It is not audience data.
No cookies and no user-level identity. The decision comes from the content itself and is made before the bid, not from a profile of the person watching.
It is not just verification.
Brand safety tells you where not to go. Contextual intelligence tells you where to be, and why that environment is worth buying in the first place.
It is a control layer.
Analyse, classify, control. The engine reads the content, classifies the context, and hands back the controls to decide where your brand appears.
How a contextual strategy is structured
The contextual approach aligned to the objective.
A refinement of that approach.
The precise cues that identify the content: videos and channels on YouTube, hashtags and interests on TikTok, interests and behaviours on Meta, episodes on CTV.
One contextual strategy, four surfaces.
The same engine reads each surface on its own terms, because a Short, an episode and a feed post are not the same problem.
The contextual intelligence engine is DSP-ready, with activation across DV360, The Trade Desk, TikTok, Meta, Google Ads and the programmatic open web. Availability varies by product and platform.
From brief to proof, context runs the campaign.
Contextual intelligence is not a line item you bolt on at the end. It decides the plan, the buy, and what you learn afterwards.
Plan
Contextual Planning Studio turns a brief into a structured contextual plan and forecast. Trend Intelligence surfaces the cultural momentum worth planning against, processed daily.
Activate
Mirrors for YouTube, TikTok and Meta translate the strategy into platform activation. Mirrors CTV covers programmatic streaming. Minted adds curated environments at scale, with 30+ segments.
Automate
Silverpush Campaign Manager automates campaign setup, monitoring, optimisation and reporting, so the plan survives contact with delivery.
Measure
Attention Measurement with Lumen, Location Intelligence with Adsquare, and platform and incremental lift studies, chosen by objective and scale.
Context, measured in outcomes.
Canada Goose
Mirrors for YouTube
BYD Australia
Mirrors + Location Intelligence
National Archives Foundation
Mirrors for Meta
Epitaph Group
Attention Measurement with Lumen
Each result is reported from that client’s campaign and belongs to its market and metric. Results vary by brand, market and objective, and are not a performance guarantee.
Award-winning contextual AI, at the scale video demands.
Mirrors is the proprietary engine underneath all of it, spanning strategy, activation, optimisation and analysis rather than targeting alone.
Language coverage refers to model content detection and processing. Processing scale refers to volume processed, not classified or activated.
The work has been judged, not just described.
See what is gaining momentum, daily.
Trend Intelligence identifies emerging cultural and content trends across YouTube, TikTok and Meta, then turns them into brand-safe, platform-native opportunities you can actually plan against.
Topics are clustered, ranked by view velocity and filtered for brand safety, with signals ingested and processed daily.
Explore Trend IntelligenceReady to put your brand in the right context?
Tell us what you are planning and we will show you the contextual environments worth buying, on the screens that matter to you.