Reach premium streaming audiences in context, before the bid.
Mirrors CTV applies episode-level contextual intelligence across FAST and ad-supported streaming, so your brand runs in relevant, brand-suitable environments.
Contextual control belongs before the auction, not after delivery.
Silverpush operates in 35+ countries with 50+ industry awards · Mirrors CTV activates by Deal ID across multiple DSPs
CTV is premium. That doesn’t make it precise.
Streaming gives brands the biggest screen in the house. What it has not reliably given them is a clear view of the content their ad lands against, or the controls to do something about it before the money is spent.
A safe show can still be the wrong episode.
Suitability on CTV is too often settled at show level. The series checks out; the individual episode is a different question entirely.
Bid requests tell you less than you think.
Pre-bid content metadata in CTV bid requests is often incomplete, so buying decisions get made on partial information about what the ad will actually sit beside.
Premium inventory, imprecise spend.
Limited transparency into CTV environments makes it hard to see which placements actually earned the premium you paid for them.
Analyse. Classify. Control.
Mirrors CTV reads the content, classifies the context, and moves the control to where it actually changes the outcome, in front of the bid.
Classification draws on the contextual attributes available for the content: series, channel, content ID, genre, rating, title and episode among them.
- 01Content & episode identification
- 02Contextual enrichment
- 03Contextual classification
- 04Pre-bid activation
- 05Delivery & reporting
Curated or custom. Managed or self-serve.
Curated contextual segments
Pre-built contextual and brand-safety segments, ready to activate across FAST and ad-supported streaming.
Custom contextual segments
When the curated set is not the right fit, segments are built to your brief against the same episode-level intelligence.
Deal-ID activation
Activate through Deal IDs across multiple DSPs. Global episode-level contextual CTV segments launched with PubMatic in September 2026.
Managed or self-serve
The same episode-level intelligence either way. Managed adds strategy, setup and optimisation support; self-serve puts pre-bid segments and curated Deal IDs inside your DSP.
Context that holds up at episode level.
Most CTV suitability stops at the show. Mirrors CTV goes a level deeper and puts the decision earlier, classifying the content before the auction rather than reporting on it after delivery.
- Episode-level contextual intelligence, not show-level assumptions
- Pre-bid control, with contextual decisions made before the auction
- Brand-suitability and safety controls built in
- Contextual performance transparency in reporting
- No cookies. No user-level targeting. Privacy-safe by design.
The contextual engine behind Mirrors detects and processes content in 60+ languages.
Incremental reach, measured.
Reported from a Mirrors CTV incremental-reach campaign, running across streaming environments including Crave, Tubi, Paramount+, Roku and Discovery+.
Result from one specific campaign. Campaign results vary and are not a performance guarantee.
Prove what CTV actually moved.
Campaigns can be measured across one or more frameworks, chosen by objective, scale and budget.
Incremental Lift
Measures true incremental impact, available primarily on CTV and YouTube through a measurement partner.
Attention Measurement, powered by Lumen
Goes beyond viewability to whether ads were actually seen, processed and retained, with benchmarks by platform, format and context. Benchmarks are reference points, not promised outcomes.
Standard media metrics
Impressions, VTR, VCR, CTR, CPM and CPCV, reported alongside contextual performance.
Ready to make every CTV impression count?
Tell us about your campaign and a Silverpush specialist will walk you through curated and custom segments, Deal-ID activation, and how Mirrors CTV fits your plan.
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Mirrors CTV, answered.
Silverpush's programmatic CTV contextual intelligence product. It lets you buy CTV inventory using pre-bid contextual segments, applying contextual intelligence at the episode and content level to identify relevant, brand-suitable environments before the bid. It spans FAST and ad-supported (AVOD) streaming.
Show-level decisions treat a whole series as a single unit. Mirrors CTV classifies at the episode and content level, so a suitable series containing an unsuitable episode can be handled differently rather than bought or blocked wholesale.
FAST and ad-supported (AVOD) streaming.
Through Deal IDs across multiple DSPs, either managed or self-serve. Global episode-level contextual CTV segments launched with PubMatic in September 2026.
No. Mirrors CTV is contextual and pre-bid, with no cookies and no user-level targeting. It classifies the content and the context, not the person watching.
No. SilverScreen identifies TV-like, TV-grade content environments on YouTube. Mirrors CTV is contextual intelligence for programmatic CTV inventory across FAST and AVOD. They are different products on different surfaces.
Yes. Custom contextual segment creation is part of the product, built against the same episode-level intelligence as the curated segments.