Plan against momentum, not hindsight.
Trend Intelligence finds the cultural and content momentum building across YouTube, TikTok and Meta, and turns it into opportunities a campaign can actually buy.
Processed daily. Ranked by velocity. Filtered for brand safety.
An engine for what culture is doing right now.
It identifies emerging cultural and content trends and converts them into brand-safe, platform-native opportunities for activation across YouTube, TikTok and Meta. It is built for the upper and mid funnel, where getting to a moment early is worth more than describing it later.
Most brands still plan culture on instinct.
Not because teams lack taste, but because the inputs arrive late, unranked and in pieces.
Culture moves faster than the planning cycle
By the time a trend is obvious enough to brief, the opportunity has usually been priced in by everyone else.
Volume is mistaken for momentum
The biggest topic is not the one accelerating. Ranking by size points a campaign at yesterday rather than at what is building.
The same story arrives in ten fragments
One cultural moment shows up as a dozen near-identical topics, which makes it look smaller than it is and harder to act on.
Four steps from noise to a buyable opportunity.
Every view below works at topic and content level. None of it profiles a person.
Discover what is moving
Surface emerging topics by country, category and age relevance across YouTube, TikTok and Meta.
Rank by momentum, not volume
Topics are ordered by view velocity, so what is accelerating rises above what is merely large.
Cluster the noise into one topic
Related topics are consolidated and deduplicated, so one story reads as one opportunity.
Map it to something you can buy
Each topic becomes a platform-native opportunity, with topic-level brand-safety filtering applied.
What you get in the dashboard.
Daily trend intelligence
Signals are ingested and processed daily, with roughly a day of latency, so the view you plan against is current without pretending to be instant.
Three platforms, one view
YouTube, TikTok and Meta are read together, so a topic can be judged across the surfaces where it is actually moving.
Topic-level brand safety
Brand-safety filtering is applied at topic level, so a trend that is popular but unsuitable does not reach the plan.
Feeds the planning workflow
Trend Intelligence is a built-in component of Contextual Planning Studio, surfacing the culturally relevant topics that planning turns into a brief.
It tells you what is moving. Mirrors decides where you belong.
The two answer different questions and neither replaces the other. Trend Intelligence is also a built-in component of Contextual Planning Studio, where the topics it surfaces become a structured plan.
Trend Intelligence
What cultural and content momentum is emerging.
Mirrors
Which contextual environments and moments matter.
Planning Studio
Turns both into a structured contextual plan.
Campaigns that got there first.
Trend Intelligence on YouTube
Trend Intelligence on YouTube and TikTok
Trend Intelligence on YouTube
Each result is reported from that client’s campaign and belongs to its market and metric. The number of topics surfaced is specific to that campaign and is not a product constant. Results vary by brand, market and objective, and are not a performance guarantee.
Where the trend goes next
See what is building in your category.
Tell us the market and the category, and we will walk you through the dashboard against trends that matter to your brand.
Trend Intelligence, answered.
An AI-powered engine and dashboard that identifies emerging cultural and content trends and converts them into brand-safe, platform-native opportunities for activation. It covers YouTube, TikTok and Meta, and is primarily an upper and mid-funnel tool.
Signals are ingested and processed daily, with roughly one day of latency. It is deliberately not a real-time or same-day product, and it does not predict what will trend next. It reports the momentum that is already measurable.
YouTube, TikTok and Meta.
By view velocity, which is the confirmed ranking mechanism. Ranking by velocity rather than raw volume is what separates a topic that is accelerating from one that is simply large.
A single cultural moment usually arrives as many near-identical topics. Clustering and deduplication consolidate those into one topic, so the opportunity is sized and acted on once rather than ten times.
No, and it does not replace it. Trend Intelligence answers what cultural and content momentum is emerging. Mirrors answers which contextual environments and moments matter. Trend Intelligence is also a built-in component of Contextual Planning Studio.
No. It works at topic and content level across platforms. It does not profile individual viewers.