Put your brand in the social content people actually stop for.
Mirrors applies contextual intelligence across TikTok and Meta, aligning your ads to the content categories that perform and showing you which ones did.
Context decides the placement. The reporting tells you why it worked.
Silverpush operates in 35+ countries with 50+ industry awards · Contextual activation across TikTok and Meta
The feed moves in a second. Most targeting is still guessing.
Reaching people on social was never the hard part. Knowing what your ad is sitting beside, and being able to do something about it, is.
Native controls stop at the blunt end.
Platform brand-safety settings work at a broad level. They do not take out the individual videos and creator profiles that put a brand in the wrong company.
Interests describe the person, not the post.
Standard social targeting profiles an audience. It says little about the content your ad will actually sit inside once it reaches the feed.
Reporting stops where the question starts.
The native managers report delivery. They do not show which content categories earned the result, so the next campaign repeats the last one.
One framework, tuned to each feed.
Mirrors aggregates contextual signals into ad groups built for the surface they run on. On TikTok those signals are hashtags and interests. On Meta they are behaviours, general interests and additional interests.
The structure is the same across both, tactic to sub-tactic to signals. What feeds it is specific to the platform, and relevance is decided by the content rather than by a profile of the person watching.
TikTok and Meta. Same engine, scoped separately.
Both surfaces run on the same contextual intelligence. What each one offers is not identical, and a campaign treats them as two briefs rather than one.
Built around what the feed is about
Paid social run against Silverpush contextual targeting, reaching relevant TikTok video content with performance-level transparency on which content categories were reached.
- Hashtags and interests aggregated into contextual ad groups
- Context-level data on what content works and how audiences interact
- Trending TikTok signals surfaced through daily Trend Intelligence
- Specific unsafe video IDs and creator profiles proactively excluded
Facebook and Instagram, seen separately
Contextual intelligence extended across Meta, where signals derive from behaviours, general interests and additional interests, and the reporting stops treating the two platforms as one number.
- Reels, stories and feed
- Exclusion lists built to each brand’s risk profile
- Platform-wise KPI segmentation across Facebook and Instagram
- Hour-of-day impression breakdowns the native manager does not surface
Brand safety that keeps moving, not a box you tick once.
Social brand safety usually ends at a setting and a blocklist. Mirrors builds the exclusions around your brand, then keeps adapting as the content does.
- Specific video IDs and creator profiles excluded, not just broad categories
- An AI discovery engine decides which creators and videos get evaluated
- Exclusion lists tailored to your risk profile, stricter where the brand needs it
- Inventory filtering, topic sensitivity, keyword analysis and real-time checks, layered
- Tuned per campaign, geography and language
No cookies. No user-level targeting. Privacy-safe by design.
What context has done in the feed.
History, documentary and nonprofit contexts across Facebook and Instagram.
Grooming, sports, travel and skincare contexts across reels, stories and feed.
Ongoing campaign.
Anti-ageing and anti-pigmentation skincare contexts.
Reported from Mirrors for Meta campaigns. Each result belongs to that client, market and metric. Results vary by brand, market and objective, and are not a performance guarantee.
View-through rate against benchmark on TikTok campaigns.
Figures reported from Silverpush client campaigns on TikTok, measured against campaign benchmarks. Results vary by brand, market and objective, and are not a performance guarantee.
See which contexts earned the result.
Campaigns can be measured across one or more frameworks, chosen by objective, scale and budget.
Attention Measurement, powered by Lumen
Goes beyond viewability to whether ads were seen, processed and retained, with benchmarks by platform, format and context. Benchmarks are reference points, not promised outcomes.
Context-level reporting
A proprietary dashboard adds insight into which content categories performed, so optimisation is based on what the content did rather than on delivery alone.
Creative-level analysis
How each creative performed inside a given context, so the next flight changes what actually needs changing.
Ready to put your brand in better company on social?
Tell us about your campaign and a Silverpush specialist will walk you through contextual targeting on TikTok and Meta, how brand safety is set up, and what the reporting gives you back.
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Contextual social, answered.
It runs paid social campaigns against Silverpush’s own contextual targeting across TikTok and Meta, aligning ads to relevant content and reporting back which content categories were reached.
Interest and audience targeting profile the person. Mirrors works from the content: hashtags and interests on TikTok, interests and behaviours on Meta, aggregated into contextual ad groups. It uses no cookies and no user-level targeting.
TikTok, and Meta across Facebook and Instagram, where ad formats include reels, stories and feed.
No. Both run on the same contextual engine, but the signals and the capabilities differ by surface and each is scoped separately on a campaign. Capabilities are not assumed to transfer from one to the other.
It goes beyond the platforms’ native controls. Specific unsafe video IDs and creator profiles are proactively excluded, exclusion lists are built around your brand’s risk profile, and inventory filtering, topic sensitivity, keyword analysis and real-time checks are layered on top, tuned per campaign, geography and language.
Context-level insight into which content categories worked, creative-level analysis within those contexts, and on Meta, Facebook and Instagram segmented separately with custom reporting and hour-of-day impression breakdowns.
On TikTok, trending content and the signals that reach the best supply are surfaced through Silverpush Trend Intelligence, which ingests and processes signals daily.