A brief in. A contextual plan out.
Contextual Planning Studio turns a campaign brief into a structured contextual targeting plan and a directional forecast, so the thinking is done before the money is committed.
A managed service for YouTube and YouTube CTV.
The planning layer, built for context.
It is the step between the brief and the buy. Campaign details become contextual tactics, tactics become a targeting sheet, and the targeting sheet comes with a directional view of what is actually available. Delivered as a managed service, so there is no new tool for your team to run.
Contextual planning is mostly still a manual craft.
Which is fine until the brief is large, the deadline is short, or the idea needs to be sized before anyone commits.
The brief and the buy speak different languages
A planner writes an audience and an objective. The platform wants tactics, signals and line items. Most of the week disappears into translating one into the other.
Contextual planning is still done by hand
Topics in one tab, segments in another, avails guessed from memory. The plan that results is only as good as how much time someone had.
Nobody knows the size of the idea until it is too late
A tactic that sounds excellent in a deck can turn out to have almost nothing behind it, which is usually discovered after the plan has been signed off.
Four steps from brief to forecast.
Or skip the tactics entirely and go straight to curated segments. Both routes end in a plan you can read.
Start with the brief, not a blank sheet
Campaign details go in once. The platform, the objective and the market frame everything that follows.
Let the AI Planning Assistant draft the tactics
A conversational, LLM-powered assistant generates and refines contextual tactics from the brief, so the first draft arrives in minutes.
Review the targeting sheet before anything is bought
The plan arrives as a structured targeting sheet you can read, argue with and change, rather than a black box.
See the directional forecast
Estimated avails, placement distribution and sample placements, so the size of the idea is known before the plan is signed off.
Four components, one plan.
Each one does a job the planner would otherwise do by hand.
Trending Intelligence
Surfaces the relevant emerging topics worth planning against, drawn from daily trend processing rather than instinct.
AI Planning Assistant
LLM-powered and conversational. It generates and refines contextual tactics from the campaign inputs, and it is a planning assistant rather than campaign automation.
Minted™ segments
Pre-curated segments selectable directly, for when the fastest route to a plan is a curated environment rather than a bespoke tactic.
Forecasting
Directional avails and placement estimates, so a tactic can be sized before it is committed to.
What you get out of it.
Two routes to a plan
Full AI-assisted planning from platform through to forecast, or skip straight to curated Minted segments when the brief does not need a bespoke tactic.
A managed service, not another login
Planning is delivered by the Silverpush team. There is no seat to learn and no tool for your planners to maintain.
Built on contextual intelligence
Tactics resolve to the same content and channel signals Mirrors uses, so the plan and the activation speak the same language.
Brand suitability in the plan
Suitability is considered while the plan is being built, rather than applied as a correction after the media is booked.
What it plans for today.
Contextual Planning Studio plans for YouTube and YouTube CTV. Other surfaces are in progress and we would rather tell you that than imply a capability you cannot book.
It is the planning layer. It is not a DSP, and it does not replace activation or campaign management.
Available now
- YouTube
- YouTube CTV
In progress
- TikTok
- Meta
- Programmatic Web
- Programmatic CTV
What the plan connects to
Send us a brief and see the plan.
Tell us the market, the objective and the category, and our planning team will build the contextual plan and the directional forecast with you.
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Contextual Planning Studio, answered.
Silverpush’s managed-service contextual media planning platform. It turns a campaign brief into a structured contextual targeting plan and a directional forecast.
No. It is currently a managed service, delivered by the Silverpush team. There is no self-serve seat today.
YouTube and YouTube CTV. TikTok, Meta, Programmatic Web and Programmatic CTV are in progress and are not available yet.
It is directional. The forecast gives estimated available inventory, placement distribution and sample placements, based on DV360 Instant Reserve. It is a planning estimate and is never a guarantee of inventory, reach or delivery.
It is an LLM-powered, conversational assistant that generates and refines contextual tactics from the campaign inputs. It assists with planning. It is not campaign automation, and it is separate from Silverpush Campaign Manager.
Planning Studio is the planning layer: it decides what the contextual strategy should be. Mirrors is the contextual intelligence engine that identifies and activates against those environments. Planning plans; it does not replace activation or campaign management.
Trend signals are processed daily. The planning view is deliberately not real-time or hourly.